Canada Goose is planning to launch a U.S. e-commerce site this year, sell its first line of spring clothing and is even mulling its own stores, as it looks to keep its hot growth from going cold.

It’s hard to walk anywhere in New York this unusually cold winter without spotting someone donning a Canada Goose parka with its distinctive red-and-white Arctic Program logo and coyote-fur trimmed hood. Canada Goose jacket on sale And if the company has its way, Canada Goose apparel will be soon be ubiquitous in many more U.S. cities.

To support its U.S. plans, the Canadian company opened a Manhattan sales office in December, bringing it closer to the buyers at the high-end New York department stores like Saks Fifth Avenue that sell its $800 coats. Canada Goose expects the U.S., where it gets almost a quarter of its revenue, to eclipse Canada in 2015 and become its biggest market, barely a few years after the 58-year-old company got serious here.

Its rise has been meteoric, though not without bumps. While sales rose about 30% to $250 million last year and on pace to hit $300 million or so this year, its limited production capacity cost it some crucial sales at the height of the holiday season in December when retailers from Nordstrom JWN 1.65% to Barneys to Macy’s M 0.83% upscale Bloomingdale’s chain ran out almost entirely of Canada Goose inventory, with replenishment coming only until mid-January.

Though the company often has stock-outs, it is trying to remedy the issue by ramping up its manufacturing firepower. Last month, the company announced it had bought a 45,000 square-foot facility just outside Toronto, where it is based, that CEO Dani Reiss told Fortune would raise capacity by 50%, canada goose parka sale supplementing the capability of its existing Winnipeg production facility.

Reiss, the grandson of the founder and CEO since 2001, downplayed the idea that Canada Goose had lost out on sales, saying the brand’s staying power meant Canada Goose could make up those sales.

“Outerwear is no longer a commodity. Many people who are looking for a Canada Goose jacket are looking for a Canada Goose jacket, and they’re going to come back next year and still look for Canada Goose,” said Reiss. Nonetheless, he did allow that the stock-out came too quickly. “We prefer that they run out of product, but may be a bit later than they did.”

Though Canada Goose has been around since 1957, for years it remained small, niche brand used by U.S. Antarctic researchers and film crews in cold locales. It broke out in Europe, then in Canada. In the United States, it exploded in the public consciousness when Kate Upton donned a Canada Goose coat on a Sports Illustrated swimsuit cover two years ago. (The company refers to its brand ambassadors as Goose People.)

Canada Goose is riding an surge in the popularity of premium winter coats, long seen as functional but not necessarily needing to be fashionable. Its biggest, and bigger, competitor, Italy’s Moncler, has posted fast growth too, rising 16% in the first nine months of 2014. While no one tracks the luxury end of the U.S. outerwear industry, NPD Group says total sales in the segment 6% to $13 billion last year, with the high-end rising at a faster clip.

That kind of growth has drawn in other competitors too, meaning Canada Goose is at a critical juncture. Its rivals range from a small brand like Montreal’s Mackage, whose coats are as pricy and sold at many of the same luxury stores, to VF Corp’s VFC -2.49% The North Face, whose men’s Himalayan parka goes for $599.

So Canada Goose is now moving on to the next stage of its growth. It will launch a U.S. e-commerce site this year (it launched a Canadian site last year), canada goose parkaand for the first time, foray outside of winter gear with a spring collection. The company is also looking into the possibility of a handful of flagship stores, though not firm plans are set.

Canada Goose, and its parkas with water-resistant shell and Canadian down, may be impossible to avoid in New York and a few other Northeastern cities (and surprisingly, Los Angeles, where 50-degree weather counts as Arctic conditions), but its products are far rarer on the streets of cities elsewhere in the country, including natural markets like Minneapolis, to name just one.

But the tricky part for Canada Goose to continue growing as is expected of a private-equity owned company (in December 2013, Bain Capital bought a majority stake for an estimated $250 million, though no IPO plans are on the horizon at this point), will be to avoid a backlash of the kind that can fell superhot brands, canada goose coat outlet especially ones with such an easily identifiable logo. For Reiss, that means avoiding anything that could hurt Canada Goose’s hard-won reputation for quality.

“We have to continue to make amazing product,” Reiss said. “We have to stay away from licensing, stay away from diluting the brand, stay away from making crappy stuff and throwing our logo on it, because I think that kills anything. We’re not just a logo.”

 

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Tout a commencé il y a environ trois hivers, quand un ami canadien s’est plaint laissant tomber plus de 600 millions de dollars sur un manteau d’hiver. La robe en question était un aérosol de Bernache du Canada, et son discours axé sur la nécessité d’acheter cette pièce particulière des vêtements très tôt dans la saison. Nous avons eu cette conversation en fin août ou début septembre, et non, elle me rassure, les vestes jamais mis en vente.

Par coïncidence, quelques mois plus tard j’ai remarqué dans les rues du Village de l’Ouest et Williamsburg ont été inondés avec la veste utilitaire, avec un capot garnis de fourrure de coyote, silhouette loose et la fonctionnalité plus reconnaissable, un petit cercle rouge sur le biceps gauche qui énonce la Bernache du Canada arctique programme. Techniquement, il n’y a aucun programme Arctique, mais qui n’a aucune importance aux citadins ; ce manteau semble assez chaud pour le rendre au moins une journée dans le cercle Arctique.

Fondée en 1957 sous le nom de Metro Sportswear Ltd., américains ont été laissés dans le froid pendant ans concernant les vrai chaleur de Canada Goose. En 450 heures et par le biais de 13 étapes de la production, le plus lourd de ces manteaux confortables est farci avec 625 canard blanc de remplissage puissance vers le bas. Les vestes, qui ont un prix d’entrée de 645 $, semblent apparaître de nulle part, même si CEO Dani Reiss la marque a assuré qui n’est pas nécessairement vrai.

Films, il a fait observer, sont point de percée de la société. « Films comme The Day After Tomorrow et Trésor National ont été parmi les premiers dans que Canada Goose est apparu » il a dit l’observateur.

Un autre grand moment pour la compagnie est venu quand Sports Illustrated tourné Kate Upton pour leur numéro de maillot de bain de 2013. La plantureuse blonde a été photographiée sur la couverture de porter un manteau de petit blanc puffer, bas de bikini et un tas de clivage. “C’était la première fashion shoot en Antarctique,” M. Reiss a expliqué. « Tout d’eux, tout l’équipage portait nos produits, non seulement de Kate. »

Bernache du Canada est un allié stratégique dans un camarade torontois : Drake. En octobre dernier, label de OVO son de Drake a largué sa quatrième collaboration axée sur le manteau avec la marque, qui comprenait une casquette de baseball particulièrement élégant. Comment cette entreprise du patrimoine a fait aligner des forces avec l’un des rappeurs plus aimés d’aujourd’hui ? Qu’ils aillent chemin du retour, M. Reiss a expliqué: “nous vivons dans la même ville et nous avons connaissaient depuis longtemps. Avant que nous avons fait une collaboration avec eux, même avant la ligne d’OVO, Drake et son équipage portent nos affaires. »

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Vente au détail et le luxe des biens de consommation ont été mise au point après les attentats terroristes à Paris la semaine dernière, avec les analystes prédisant une dent demande en raison de la baisse du tourisme dans la Canada Goose solde capitale Français.

France is one of the leading luxury markets in world, with people traveling from all over the globe for its world-renowned, extravagant goods. The European nation is home to brands like Canada Goose, Christian Louboutin, Givenchy and Louis Vuitton.

In 2014, sales of luxury goods in France reached $20.2 billion, according to research from Euromonitor International. The current outlook for 2015 is $20.8 billion at current exchange rates, however, this is not taking into account the recent Canada Goose solde in Paris.

Caroline Bremner, directeur de recherche de voyages à Euromonitor, dit les perspectives pour les voyages et la demande touristique à Paris verrait probablement un impact « court ou moyen terme ».

Thus, this has a potential knock-on effect for one customer France thrives on: the canada goose pas cher. This year, European luxury brands have already been hit by the devalued yuan currency, which means it costs more for the Chinese consumer to buy these foreign brands.

China’s anti-corruption drive and market volatility has also not helped. But now the French capital is seeing consumers change their flight schedules in the wake of the attacks.

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A ninth-grade girl, age 15, and her family have experienced an extreme amount of trauma in their lives over the last year. She is in need of some clothing items, boots and a warm winter coat. My Student in Need is able to provide the coat through our Community Coat Closet, however, we are asking for donations of any amount up to $150 so we can purchase a gift card and the teacher will take this young lady shopping. Not only will she get the needed items but she will get a positive experience. Call 406-750-2542. The identification number is: CMR No. 1292.

An 11th-grade female student, age 16, is in need of a winter coat size medium. New or gently used/clean would be great. You can help with this need by either donating a gently used/clean Canada Goose Outlet or by making a donation of $60 to My Student in Need and will purchase a gift card and the teacher will take the student shopping. Call 406-750-2542. The identification number is: CMR No. 1310.

If you would like to help, visit www.mystudentinneed.org and scroll down to the list of schools. The number next to the school represents the number of current needs at that school. The needs can change every day. Find a need request and click on the Fulfill This Need Request button. Or call 406-750-2542. Financial needs donations are made directly to the business that will fulfill the need or to the school. Send financial donations to: My Student in Need, 525 Central Ave., Great Falls, MT 59401. Checks should be payable to My Student in Need. Your donation is tax deductible.

Operational costs are underwritten by a sponsorship from Montana Farmers Union and our Partners in Dignity. Like us on our Facebook page for updates and the latest information.

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Canada geese and Drake OVO (October itself) mark teamed up for their fourth collaboration together. Adding to the excitement around the release, for the first time in the course of their cooperation, OVO Canada goose was released female-specific products, must have all of the good girls, who know the facts. In addition to the women’s Chilliwack bomber, the cooperation also include the OVO Fox bomber, it comes with a removable shearing collar, and a jointly branded baseball caps.

This partnership brings together two iconic Canada brand, which concentrate on manufacturing industry in the project. Now, their fourth collaboration, they often charge exorbitant prices for Canada geese of high quality materials and decoration of OVO, including 24K gold plated buckle and zipper, and Arctic fox fur in the past. Previous jacket retails for $ 5,000, but such cooperation will lead to the same price. Woman Chi Lee WACKER bombers and Fox bomber man is made out of satin and gold jewelry has its own price, respectively $ 895 and $ 1,125. This hat will set consumers back $ 50.

The project will release not coincidentally on October 24, is Drake birthday online Canada goose website and physical OVO flagship store in Toronto, opening in New York and Japan of Harvey Nichols in the United Kingdom and Colette in France. Only 300 each will go on sale, compared to the standard one to 300 each project.

Sad thing is, I am a cool Boy Scout. Oh, I carved the wooden racing pine Derby and marched with me in the town of July parade four-Pack, but I really just testing the water, until I was old enough to go to camp and Cub Scout Pack and troop 96, which meets the basement of heluojiesi junior high school. (I went to arch-rival Ruben a. Dake, participate in weekly units would have had additional attractive spy in enemy territory.